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SAG-AFTRA has entered a groundbreaking agreement with AI startup Narrativ, allowing its members to license digital replicas of their voices for audio advertising. This deal aims to reshape the voice acting industry, which is currently valued at $4.4 billion and projected to grow to $5.2 billion by 2027. While the agreement includes protections for informed consent and compensation, it raises concerns about the potential shift from human to AI-generated voices in media.
Industry experts predict a significant reduction in traditional voice acting jobs, estimating a 30-50% decline over the next decade as AI technology advances. The deal also highlights the value of voice data for AI training, which could lead to a future where AI-generated voices dominate the market, leaving many actors with fewer opportunities. This transformation poses ethical questions about the nature of voice acting and the long-term implications for future generations of voice talent.
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