SAG-AFTRA vs. AI: Why the Video-Game Strike Impacts All Actors

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SAG-AFTRA vs. AI: Why the Video-Game Strike Impacts All Actors

Actors are increasingly concerned about the implications of generative AI on their work, particularly regarding control over AI-generated representations. The recent strike against major video game studios highlights these issues, as actors demand rights and protections similar to those in film and TV. The guild argues that consent is essential when using an actor's likeness or performance in AI-generated content.

The ongoing strike emphasizes the existential threats posed by AI in video games, where its use is often integral to game development. Actors express fears that generative AI could exploit their contributions without proper compensation or consent, leading to ethical concerns. The situation reflects a broader struggle for equitable treatment across different entertainment mediums, as the guild remains firm on protecting all members.

• Actors demand consent for AI use of their likeness and performances.

• Generative AI poses ethical concerns for actors in video game development.

Key AI Terms Mentioned in this Article

Generative AI

In the context of video games, generative AI can produce unique game elements without actor involvement.

Non-Player Characters (NPCs)

The use of generative AI aims to enhance NPC behavior and interactions, making them more realistic.

Synthetic Performance

The article discusses concerns about whether actors' performances are used to train these AI systems without their consent.

Companies Mentioned in this Article

Disney

Disney is involved in the ongoing strike due to its video game division's stance on AI rights.

Warner Bros

Warner Bros is part of the strike discussions regarding the ethical use of AI in gaming.

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