SAG-AFTRA is ready to strike if game companies don't "come to the table with a deal" to protect jobs against AI

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SAG-AFTRA is ready to strike if game companies don't

SAG-AFTRA, a union representing over 160,000 media professionals, is prepared to strike to safeguard voice actors' job security amidst the rise of generative AI in studios. The union's chief negotiator has been granted the authority to call for an immediate strike if necessary, covering all services under the Interactive Media Agreement.

Negotiations between SAG-AFTRA and game companies like Activision, EA, Epic Games, Insomniac, and WB Games have reached a standstill over critical AI protections for video game performers. The union's resolve remains strong, with members voting overwhelmingly in favor of a potential strike if companies fail to address their demands.

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