Digital Media

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation, Akash Manchanda, Co-Founder and Business Head at VUI Live, shares key pre

The marketing landscape is changing rapidly with data and AI becoming key drivers of the change. CMOs will require a clear roadmap for Gen AI implementation in order to modernise their marketing efforts and achieve excellence.

Digital twins of machines, facilities and infrastructures will create a portfolio of virtual representations that, in time, will connect to allow city planners and engineers to plan and monitor urban environments from the smallest features to its entirety.

The general election in 2024 saw artificial intelligence tech and social media transform campaigns, with tech-driven messaging, thereby sparking debates on misinformation and electoral integrity

Discover how AI is transforming media and entertainment, revolutionizing content creation, audience engagement, and augmenting human creativity.

Sam Peterson, COO of Bitcentral, believes media businesses will have new methods of communication with their service providers

Artificial intelligence (AI) is emerging as a transformative force ... AI is not only optimising workflows but also redefining competitive strategies. As media companies face increasing complexity and rapidly evolving market demands, maturing AI solutions ...

Indeed, it seems like this will be the path forward for app-sisstants, or agents, with Perplexity officially announcing an ad model three weeks ago and perplexing the market with $50 CPMs. (Although as I commented on X, when we first launched fixed placements on Ask Jeeves they went for $50-100 CPM - and that was 20 years ago!)