Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

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Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments

Resonate, the leader in AI-powered consumer and voter data and intelligence, has partnered with Yahoo DSP to introduce Resonate Segments, offering over 1,000 audience segments for immediate activation. This collaboration allows advertisers to leverage Resonate's data through Yahoo ConnectID, ensuring effective targeting across devices. The Resonate Segments are updated weekly, providing real-time insights into consumer preferences and buying intent.

Marketers can choose from a variety of ready-to-activate audience segments, including Premium Political & Advocacy Audiences, In-Market/Intender Audiences, Shopper Audiences, and Premium Health Audiences. Yahoo's integrated identity solutions, such as Yahoo ConnectID and Next-Gen Solutions, cater to both addressable and non-addressable inventory, reaching a vast number of authenticated users in the U.S. The partnership aims to empower advertisers with rich data for more efficient and personalized campaigns.

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