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Later has unveiled a new AI-powered social listening tool, marking a significant step in its evolution towards becoming the leading Social Revenue Platform for brands and creators. This innovative tool integrates with Later's existing social media management solutions, providing marketers with actionable insights to enhance their content strategies and monitor brand health. The launch is part of a broader vision to create a comprehensive ecosystem that supports both organic and influencer marketing efforts.
The new social listening tool addresses a critical gap identified by customers for a user-friendly and cost-effective solution that still delivers sophisticated insights. Feedback from beta partners highlights the tool's ability to filter out irrelevant data, allowing brands to focus on the most pertinent social conversations. With this launch, Later aims to empower marketers to achieve predictable outcomes and drive performance through enhanced social and influencer marketing strategies.
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