Persado, an AI company, has introduced new GenAI technology to help financial services and retail marketers engage with Gen Z consumers through personalized and authentic content. The technology allows brands to create emotion-informed copy that resonates with specific consumer segments, increasing engagement and productivity. This innovation marks Persado as the first provider of an AI-driven content generation tool for creating impactful messaging.
The Persado Motivation AI platform leverages historical campaign data and continuous model training to enable brands to tailor content for different segments. With 20 pre-built marketing segments available, brands can quickly generate authentic copy that outperforms human-authored messages. The platform's capabilities cater to various industries, including banks, retail, and travel brands, aligning with industry-specific privacy and regulatory standards.
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