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The article discusses how digital marketers are leveraging AI to stay competitive in engaging with the mobile-first consumer base. Personetics, a global leader in AI-based personalized engagement solutions for financial institutions, has been highlighted in a report by Celent for its innovative approach to Personal Financial Engagement (PFE) in retail banking. The report emphasizes the evolution of PFE solutions beyond basic financial management tools, utilizing real-time analytics and AI to provide tailored recommendations and automated guidance to banking customers.
Personetics' proactive customer engagement strategies have been commended for their ability to deliver ongoing value to customers through personalized and proactive interactions. The company's no-code tools enable financial institutions to develop custom actionable insights and deploy automated savings propositions efficiently. The report also mentions the success of Personetics' platform in driving customer engagement and delivering measurable value to organizations.
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