The Role Of AI In In-House Digital Marketing

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The Role Of AI In In-House Digital Marketing

Artificial intelligence is revolutionizing digital marketing, with usage among marketers skyrocketing from 29% in 2018 to 90% in 2022. AI tools are now essential for in-house marketing teams, enabling them to execute complex campaigns without external assistance. This shift signifies a potential turning point for in-house marketing capabilities.

AI streamlines various marketing tasks, including content creation, SEO, and data reporting, enhancing team efficiency and satisfaction. By investing in AI training and tools, businesses can empower their in-house teams, reduce costs, and maintain creative control over their marketing strategies.

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