AI Pioneer Intent IQ Boosts Advertising Campaign Performance for Involved Media With Cookieless Alternative ID and Activation Suite

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AI Pioneer Intent IQ Boosts Advertising Campaign Performance for Involved Media With Cookieless Alternative ID and Activation Suite

The article discusses how Intent IQ, an AI pioneer, has enhanced advertising campaign performance for media companies by utilizing a cookieless alternative ID and activation suite. This innovative solution, powered by IIQ ID technology, simplifies campaign deployment and measurement with a high level of accuracy. The focus is on aligning outcomes with foundation models in the telco AI sector.

The involved media companies, such as Facebook, Linkedin, and Rakuten Mobile, are leveraging this advanced end-to-end solution to optimize their advertising strategies. By partnering with companies like AWS, Dell Technologies, and e&, operators are exploring the potential of large language models (LLMs) in the telecoms sector. The collaboration aims to fine-tune existing models and develop tailored solutions for the evolving AI landscape.

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