Copying a person's likeness has become easy with artificial intelligence. Is it even legal?

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The article discusses the ease of using artificial intelligence to replicate a person's likeness, raising questions about the legality of such actions. OpenAI showcased its latest chatbot, ChatGPT, which had the ability to assist with various tasks like math homework and language translation. The company faced a legal dispute with Scarlett Johansson over the use of a voice similar to hers in their AI technology.

Past legal cases involving celebrities like Bette Midler and Tom Waits suing companies for imitating their voices without consent are highlighted. The article delves into the concept of the right to publicity, which gives individuals control over the use of their image and likeness. Lawmakers are introducing bills like the 'No AI Fraud Act' and the 'NO FAKES Act' to protect people's rights to their voice and likeness in the era of AI technology.

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