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The U.S. Copyright Office has highlighted the urgent need for a new law to combat AI-powered impersonation, citing the potential threats to reputations and livelihoods. The report emphasizes the risks posed by unauthorized digital replicas, which can now be easily created using AI technology. The Copyright Office's recommendations aim to address the challenges posed by AI-generated replicas of individuals.
The report underscores the importance of nationwide protection against the harms caused by AI-powered impersonation, especially in the realms of entertainment, politics, and personal privacy. The proposed law would hold liable those who distribute or make available unauthorized digital replicas, rather than solely focusing on the act of creation. Additionally, the report suggests the need for ongoing protection of individuals' likenesses, even posthumously.
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