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The California state Senate has enacted a law mandating consent for using the likenesses of deceased performers in AI-generated digital replicas. This legislation, known as AB 1836, aims to empower the estates of deceased artists to control the use of their likenesses in various media. SAG-AFTRA has been a key advocate for this law, emphasizing the need for performer protections in the evolving landscape of artificial intelligence.
The law follows the passage of AB 2602, which strengthens consent requirements for living performers. It reflects a broader strategy by SAG-AFTRA to safeguard performers' rights amid the rise of generative AI technologies. The bill's passage is seen as a significant step in ensuring that the voices and images of deceased performers are used respectfully and with proper authorization.
• California mandates consent for AI replicas of deceased performers.
• SAG-AFTRA champions legislation for performer rights in AI usage.
The law addresses the implications of generative AI in replicating deceased performers' likenesses.
The legislation specifically regulates the creation of digital replicas of deceased performers.
The new law requires explicit consent from the estates of deceased performers before their likenesses can be used in AI-generated content.
The union has been instrumental in advocating for laws that protect performers' rights in the context of AI technologies.
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