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California has enacted a significant regulation to safeguard performers' digital likenesses, requiring consent for AI deepfakes. Governor Gavin Newsom signed Assembly Bill 2602, effective January 1, 2025, mandating studios to obtain permission before using digital replicas. Additionally, AB 1836 extends these rights to deceased performers, necessitating estate consent for AI likeness usage.
The legislation covers various media, including film, TV, and video games, aligning with terms from the recent actors' strike settlement. SAG-AFTRA, the actors' union, strongly endorsed the bill, emphasizing the need for protective measures against misuse of digital replicas. The law aims to establish clear guidelines for the use of AI in entertainment, ensuring performers' rights are respected.
• California's new law mandates consent for AI-generated performer likenesses.
• SAG-AFTRA supports legislation protecting performers' rights in the digital age.
This term is crucial as the new law defines how digital replicas can be used in media without consent.
The regulation specifically addresses the use of AI deepfakes in entertainment, requiring consent from the original performers.
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