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The recent launch of the iPhone 16 and 16 Pro on September 20 revealed a notable absence of Apple Intelligence, an anticipated AI feature. Despite this omission, customers from various locations expressed indifference, focusing instead on other features like camera upgrades. Analysts, however, noted a decline in first-weekend preorder sales compared to the previous year, raising concerns about consumer demand.
While many customers were excited about the new camera capabilities, the lack of AI features may have contributed to a 12.7% drop in preorder sales. Apple CEO Tim Cook acknowledged the enthusiasm surrounding the launch but refrained from making direct comparisons to last year's performance. The gradual rollout of AI features in upcoming software updates could influence future sales trends as consumers adapt.
• Apple Intelligence will be released through software updates starting in October.
• Preorder sales for iPhone 16 models dropped by 12.7% year-over-year.
The absence of Apple Intelligence at launch has raised questions about consumer interest and sales performance.
The new Siri features are part of the Apple Intelligence package set to be released later.
Apple is central to the discussion as it launched the iPhone 16 without its anticipated AI features.
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