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Apple is preparing to launch its first AI-ready iPhones, aiming to shift the narrative around AI gadgets that have largely underperformed in the market. Companies like Microsoft, Samsung, and Google have struggled to sell AI hardware, prompting Apple to convince consumers to invest in new devices. The upcoming iPhones will feature a system called Apple Intelligence, which will be rolled out gradually and is expected to be free for existing users.
Despite the excitement surrounding AI, consumer interest remains tepid, with surveys indicating only a small percentage of users are inclined to purchase AI-enhanced devices. Apple must effectively communicate the benefits of Apple Intelligence to drive upgrades, especially in competitive markets like the U.S. and China. The success of this initiative could determine whether Apple can reignite its iPhone sales amid a post-pandemic slump.
• Apple's new iPhones will feature the AI system called Apple Intelligence.
• Consumer interest in AI gadgets remains low, especially in the U.S.
Apple Intelligence aims to improve functionalities like Siri and app interactions, making it a key selling point for the upcoming iPhones.
The rise of generative AI tools has influenced major tech companies to explore AI capabilities in consumer gadgets.
The article discusses the challenges faced by various companies in successfully marketing AI gadgets to consumers.
Apple is launching AI-ready iPhones to revitalize interest in AI gadgets and drive sales.
Microsoft is involved in the AI PC market with its Copilot+ PCs, although initial sales have been underwhelming.
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