Close
Amazon has introduced a new AI-driven advertising product aimed at enhancing brand campaigns on connected TV platforms. This innovative tool, named Brand+, leverages machine learning to effectively target video ads to potential consumers during the early stages of their shopping journey. The product is designed to work alongside Amazon's existing Performance+ feature, which was launched the previous year.
The Brand+ campaign type allows advertisers to utilize data typically associated with performance marketing to boost brand awareness. This strategic move positions Amazon Ads as a competitive player in the digital advertising landscape, particularly in the realm of connected TV. By targeting platforms like Prime Video and Twitch, Amazon aims to optimize ad placements and improve engagement with viewers.
• Amazon's new AI product enhances brand awareness campaigns on connected TV.
• Brand+ utilizes machine learning for targeted video ads during shopping cycles.
Machine learning is utilized to analyze consumer data for targeted advertising strategies.
The DSP allows advertisers to manage and optimize their ad campaigns across various platforms.
Performance marketing data is applied to enhance brand awareness through targeted campaigns.
Amazon's AI capabilities are leveraged to create targeted advertising solutions for connected TV.
Fox Corp is a third-party publisher targeted by Amazon's new advertising product for video ads.
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
How to level up your teaching with AI. Discover how to use clones and GPTs in your classroom—personalized AI teaching is the future.
Trump's Third Term? AI already knows how this can be done. A study shows how OpenAI, Grok, DeepSeek & Google outline ways to dismantle U.S. democracy.
Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
Log in
Sign Up
AI Tools - Popular
AI Tools - Categories
GPTs - Categories
AI for Jobs
Key AI Highlights in this Article
Key AI Terms Mentioned in this Article
Companies Mentioned in this Article
