Amazon Partners With Zeta Global To Deliver Gen AI Marketing Automation

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Amazon Partners With Zeta Global To Deliver Gen AI Marketing Automation

Amazon and Zeta Global have collaborated to enhance generative AI (Gen AI) using AWS foundation models in the Zeta marketing platform. This partnership aims to provide businesses with easy access to omnichannel marketing capabilities. The combined technologies offer deep customer insights, accurate demand forecasting, optimized media mix, and resonant content creation for retailers and brands.

The introduction of Amazon Bedrock, Amazon Personalize, and Amazon SageMaker enables businesses like Zeta Global to deliver hyper-personalized marketing and advertising messages. Zeta Creative AI Agents within the Zeta Opportunity Engine (ZOE) empower businesses to create super-smart AI Assistants for handling marketing tasks. This collaboration revolutionizes the shopper journey, improves customer experiences, and drives engagement and conversions.

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