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Mondelēz International has launched a new platform aimed at enhancing global marketing capabilities through artificial intelligence (AI) and generative AI (gen AI). This collaboration with Accenture and Publicis Groupe will facilitate the rapid creation of personalized marketing content, including text, images, and videos. The initiative is designed to empower Mondelēz's marketing teams to proactively shape brand presence in the market.
The partnership emphasizes the importance of data-driven insights and innovative processes to improve consumer engagement. By leveraging AI technologies, Mondelēz aims to streamline operations and enhance personalization at every consumer touchpoint. Publicis Groupe's role in building the gen AI foundation is crucial for executing this transformative marketing strategy.
• Mondelēz launches AI platform to enhance global marketing capabilities.
• Collaboration with Accenture and Publicis aims for personalized marketing content.
AI is utilized in this initiative to enhance marketing strategies and consumer engagement.
The platform will use gen AI to produce personalized marketing materials efficiently.
This approach is central to Mondelēz's strategy for improving consumer experiences.
Mondelēz is focusing on AI to enhance its marketing capabilities and consumer engagement.
Accenture's expertise in AI will support Mondelēz in driving innovation and efficiency in marketing.
Publicis is tasked with building the generative AI foundation for Mondelēz's marketing initiatives.
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