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Mondelez International is utilizing artificial intelligence to enhance its classic snack recipes, including Oreos and Chips Ahoy. The AI tool developed at Mondelez's North America R&D center streamlines recipe creation by analyzing proprietary recipes and optimizing them for specific taste profiles. This innovation aims to reduce the time spent on lab work and in-house tastings, allowing for quicker product iterations.
The AI tool, created in collaboration with software consulting firm Fourkind, has already been applied to over 70 projects, resulting in new product variations and improved existing recipes. While AI accelerates the development process, human tasters remain essential to ensure the final products meet consumer expectations. Mondelez's commitment to integrating AI reflects the competitive landscape of the food industry, where rapid adaptation to consumer preferences is crucial.
• Mondelez's AI tool accelerates snack recipe development and optimization.
• AI integration helps Mondelez adapt quickly to consumer preferences.
Artificial intelligence is used to optimize snack recipes based on consumer taste preferences.
Machine learning techniques are employed to analyze and suggest new snack recipes efficiently.
Thoughtworks is involved in coding the AI tool that assists Mondelez in recipe development.
Fourkind collaborated with Mondelez to develop the AI tool for optimizing snack recipes.
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