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Andersen, a global software development company, conducted an interview with Stanislav Rosenberg, the Global Head of Data & Analytics at Mars. The discussion focused on the transformative role of AI in food manufacturing, covering aspects like data analysis, product innovation, and marketing strategies. Rosenberg emphasized that AI is a crucial component in evolving Mars' operations from demand to supply.
The conversation highlighted the necessity of human interaction in marketing, even as AI becomes more prevalent. An example shared was Mars' spicy chocolate bar, which was developed by analyzing consumer data from Alibaba, showcasing how AI can drive product innovation. Andersen's own use of AI tools in enhancing client interactions was also discussed, underscoring the importance of responsible AI implementation.
• AI enhances food manufacturing from demand to supply at Mars.
• Human interaction remains essential in AI-driven marketing strategies.
Active AI implementation enhances operational efficiency and drives innovation in food manufacturing.
Digital twin technology is used for product innovation and automating marketing campaigns.
Andersen leverages AI tools to improve client interactions and marketing strategies.
Mars utilizes AI for data analysis to drive product innovation and marketing efforts.
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