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A recent report by Capgemini Research Institute reveals that 71% of consumers desire the integration of generative AI into their shopping experiences. This demand is primarily driven by Gen Z and millennials, who favor hyper-personalization and seamless digital interactions. Additionally, 58% of consumers have shifted from traditional search engines to generative AI tools for product recommendations, indicating a significant change in shopping behavior.
The report highlights that consumer satisfaction with generative AI has declined, despite increased investment in the technology. Retailers are urged to adopt strategies that prioritize consumer needs, leveraging AI to enhance customer interactions. The growing trend of social commerce also emphasizes the importance of engaging consumers through digital platforms early in their purchasing journey.
• 71% of consumers want AI in their shopping experiences.
• 58% have replaced traditional search engines with generative AI tools.
Generative AI refers to algorithms that can create new content or recommendations based on data inputs, enhancing personalized shopping experiences.
Hyper-personalization involves tailoring shopping experiences to individual consumer preferences, driven by data analytics and AI technologies.
Social commerce integrates social media platforms with e-commerce, allowing consumers to discover and purchase products directly through social channels.
Capgemini is a global leader in consulting, technology services, and digital transformation, focusing on AI to enhance consumer experiences in retail.
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