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A recent Adobe study reveals that 81% of Indian consumers expect brands to adopt generative AI by the end of 2024, leading the APAC region. The study indicates that 53% of these consumers desire AI-driven efficiencies to result in more affordable products. Despite 66% of Indian brands already utilizing generative AI, consumer expectations are pushing for faster adoption.
Consumers are particularly interested in how generative AI can enhance their shopping experiences, with 90% noting improvements in online shopping. Features like custom product design and personalized travel planning are highly anticipated, showcasing the potential for generative AI to transform consumer interactions. The emphasis on responsible AI implementation highlights the need for transparency and ethical practices in this evolving landscape.
• 81% of Indian consumers expect brands to adopt generative AI by 2024.
• 95% of consumers prioritize transparency in AI usage by brands.
Generative AI refers to algorithms that can create new content, enhancing consumer experiences.
Consumer experience encompasses all interactions a customer has with a brand, increasingly influenced by AI.
AI transparency involves clear communication about how AI systems operate and use consumer data.
Adobe is a leader in digital media and marketing solutions, focusing on integrating AI to enhance consumer interactions.
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