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According to the Salesforce Report, 79% of Indian marketers are actively exploring the integration of AI into their workflows. This includes both generative and predictive AI to enhance personalization at scale and improve operational efficiency. The report, based on insights from over 4,800 marketing leaders globally, highlights the growing trend of AI adoption in marketing strategies.
Marketers are prioritizing AI implementation as a key strategy to stay competitive in the evolving landscape. In India, enhancing the use of tools and technologies ranks as the top priority, while building and maintaining customer trust poses a significant challenge. The research underscores the importance of leveraging AI to drive personalized customer experiences while addressing data security concerns.
Al Bawaba News 14month
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Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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