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Consumers are increasingly utilizing generative AI-powered shopping assistants for product research and purchases. Traffic to U.S. ecommerce sites from AI sources surged by 1,200% in February compared to six months prior, with AI-driven traffic doubling every two months since September. This trend reflects a significant shift in consumer behavior, particularly noted during the holiday season when AI chatbot traffic skyrocketed by 1,950% on Cyber Monday.
Retailers are taking notice of this data, with many executives at the National Retail Federation convention emphasizing AI's role in boosting revenue and cutting costs. A survey revealed that 97% of retail professionals plan to increase AI spending, indicating a strong commitment to integrating AI into their operations. The data also shows that AI traffic leads to higher consumer engagement, with visitors spending more time on sites and browsing more pages.
• Generative AI traffic to ecommerce sites increased by 1,200% in February.
• Retailers plan to increase AI spending, with 97% of professionals committed.
This technology is increasingly used in shopping to assist consumers in product research and recommendations.
They have seen a significant increase in usage during shopping, enhancing customer engagement and support.
The article highlights that AI-driven traffic results in higher engagement rates compared to traditional traffic sources.
Adobe provides analytics and insights into consumer behavior, showcasing the impact of AI on ecommerce traffic and engagement.
NVIDIA is a leader in AI technology, with a survey indicating that a majority of retail professionals are increasing their AI investments, reflecting the growing importance of AI in retail.
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