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AI search is rapidly changing how consumers find products online, moving away from traditional search engines like Google. Recent data from Adobe shows a staggering 1,300% increase in AI search referrals during the 2024 holiday season compared to the previous year. This shift indicates that users are increasingly relying on AI chatbots for their online shopping and research needs.
Engagement metrics reveal that users referred by AI search tools tend to spend more time on retail sites and explore more pages than those coming from traditional search methods. Despite some initial hiccups with AI search tools, companies like OpenAI and Perplexity are refining their offerings to better meet consumer expectations. The growing preference for AI search suggests a potential shift in the digital landscape, as traditional search methods face criticism for being cluttered with ads and irrelevant results.
• AI search referrals surged 1,300% during the 2024 holiday season.
• Users from AI search stay longer and engage more on retail sites.
AI search refers to the use of artificial intelligence to enhance search capabilities, providing more relevant results.
Generative AI creates content or responses based on user queries, improving the search experience.
Adobe provides analytics that reveal significant trends in AI search traffic for retailers.
OpenAI has developed a search feature within ChatGPT, aiming to improve user experience and reduce errors.
Perplexity is a startup offering AI search via a chatbot, currently facing challenges related to content generation.
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