Google adds 'Web' search filter for showing old-school text links as AI rolls out

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Google adds 'Web' search filter for showing old-school text links as AI rolls out

Google is introducing a new 'Web' filter to allow users to filter for text-based links in search results. This move comes as Google revamps itself for the AI era, offering AI overviews within search results. The filter will help users access classic blue links to web pages, which are sometimes overshadowed by Google's Knowledge Panels and AI experiments.

The 'Web' filter will be available at the top of search results or as part of the 'More' option, depending on the query. This feature acknowledges the preference of some users for text-based results, especially when looking for longer-form documents or using devices with limited internet access. The update may spark debate among SEO professionals who historically optimized links for Google's search results.

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