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The latest Deloitte 'Connected Consumer' survey highlights a growing consumer embrace of Generative AI, with 38% of respondents actively using it for various tasks. Despite the positive perception of technology, concerns about privacy and security are escalating, with 48% reporting security incidents in the past year. Consumers are increasingly setting digital boundaries, especially for their children, reflecting a desire for balance in their digital lives.
The survey indicates that trust in technology providers significantly influences consumer spending, with those who trust their providers spending 50% more on connected devices. As GenAI usage doubles, consumers express both excitement and skepticism, particularly regarding the reliability of information encountered online. This presents a critical opportunity for technology companies to enhance transparency and security measures to build consumer trust.
• 38% of consumers are using Generative AI for various tasks.
• 48% of respondents experienced security incidents in the past year.
Generative AI refers to algorithms that can generate new content, such as text or images, based on input data.
Digital boundaries are measures taken by individuals to limit their or their children's screen time and online activities.
Data privacy involves the proper handling of sensitive data, ensuring that personal information is collected, stored, and shared responsibly.
Deloitte provides consulting services that help organizations navigate the complexities of technology, including data privacy and security.
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