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A new report highlights the increasing presence of AI influencers on social media platforms like YouTube and Instagram. The survey of 1,000 consumers revealed that 53% of respondents follow at least one virtual influencer, showcasing the mainstream popularity of these digital avatars. Some creators are leveraging AI technology to create entirely new virtual identities, attracting audiences with their unique content and creativity.
The report also delves into the reasons why people follow AI influencers, with curiosity about the technology and entertainment value being key motivators. While virtual influencers are gaining traction, transparency remains important, as participants expressed a preference for these creators to disclose their artificial nature. Platforms like YouTube and TikTok are leading the way in hosting AI influencers, with Gen Z and millennials showing a particular interest in following them.
The National on MSN.com 11month
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