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AI influencers like Laila Khadraa and Lu do Magalu represent a new trend in social media marketing. These computer-generated characters are created by companies to promote products without the risks associated with real-life influencers. Their flawless appearances and curated lifestyles raise concerns about body image and mental health among social media users.
Experts warn that AI influencers could exacerbate issues related to self-esteem and materialism, especially among impressionable youth. While some argue that knowing these characters are artificial may lessen their impact, the potential for creating unrealistic ideals remains. As AI influencers become more common, their long-term effects on society and individual well-being are still uncertain.
• AI influencers are cheaper and more controllable than real-life influencers.
• Concerns exist about AI influencers impacting mental health and body image.
AI influencers are computer-generated characters used for marketing, promoting products without human flaws.
These are one-sided relationships where individuals feel connected to fictional characters or personas.
A digital avatar represents a virtual character that can interact with users in various contexts.
Puma is a sports clothing producer that created the AI influencer Laila Khadraa for marketing purposes.
Magazine Luiza is a Brazilian retail brand that developed the AI influencer Lu do Magalu to engage consumers.
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