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The article discusses how social media platforms like TikTok and Meta have shifted their focus from content to technology and AI, leading to a less social experience. BuzzFeed CEO Jonah Peretti criticized this trend, suggesting that these platforms prioritize engagement through sensational content that fosters negative emotions. He announced BuzzFeed's new initiative aimed at promoting positive interactions and creative expression in social media.
Experts highlight that AI's role in shaping social media feeds often rewards polarized content, which can diminish meaningful interactions. The article emphasizes the need for ethical AI practices that prioritize transparency and user autonomy. It concludes that while AI has the potential to enhance social media, it requires a fundamental rethink of how these technologies are applied.
• AI's influence on social media has reduced genuine interactions.
• Platforms prioritize engagement over meaningful content, leading to negative user experiences.
Surveillance capitalism refers to the business model where platforms exploit user data to maximize engagement and profit.
Cognitive offloading describes the reliance on AI tools for immediate answers, potentially diminishing critical thinking skills.
Machine learning algorithms are used to predict user preferences and curate content, often favoring sensational material.
BuzzFeed is entering the social media space to promote positive interactions and creative expression.
Meta, the parent company of Facebook, has been criticized for prioritizing technology over content quality.
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