The article discusses how celebrities like Taylor Swift are not the only ones using their influence to promote products and services, with streamers and vloggers also playing a significant role in shaping consumer trends. The rise of GenAI and computer-generated influencers presents new marketing risks and considerations for businesses and individuals in the digital age.
In 2023, brands spent an estimated $21 billion on creator marketing, highlighting the growing importance of influencer marketing in the global industry. The use of virtual influencers is reshaping traditional advertising methods, making influencer marketing a crucial component of many companies' business strategies.
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