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Wendy's is set to implement an AI voice assistant named FreshAI at hundreds of drive-thru locations by the end of the year. This initiative was announced by CEO Kirk Tanner during a recent earnings call, highlighting the company's aim to enhance customer experience through technology. Currently, FreshAI is being tested in about 100 locations, with plans to expand to 500-600 locations soon.
Despite the optimistic outlook from Wendy's management, customer reactions have been largely negative, with many expressing concerns about the effectiveness of AI in taking orders. Users on platforms like Reddit have shared their frustrations, citing experiences with AI systems that often misinterpret orders. The skepticism surrounding AI in fast food is not new, as other chains like McDonald's have faced similar backlash after attempting to automate their drive-thru services.
• Wendy's plans to expand AI voice assistant FreshAI to hundreds of locations.
• Customer feedback on AI ordering systems has been predominantly negative.
AI voice assistants like FreshAI are designed to take customer orders at drive-thrus.
Order accuracy is a critical concern, with many customers reporting frequent errors.
AI testing involves trial runs of systems like FreshAI to evaluate performance before wider deployment.
Wendy's is implementing FreshAI to enhance the drive-thru ordering experience.
Google Cloud collaborates with Wendy's to develop the FreshAI voice assistant technology.
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