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TikTok has rolled out an AI-powered tool called Symphony Creative Studio for marketers worldwide, enabling them to create marketing clips using generative AI. This move aligns with the growing trend of integrating AI technologies into advertising platforms. The tool will also incorporate licensed images and videos from Getty Images, enhancing the creative options available to brands.
The collaboration with Getty Images allows brands to generate ads featuring characters that resemble real people, showcasing the potential of AI in personalized marketing. TikTok's initiative reflects a broader industry shift towards leveraging AI for advertising, especially following the rise of generative AI technologies. As TikTok navigates regulatory challenges in the U.S., this tool could play a crucial role in attracting advertisers and maintaining its market position.
• TikTok launches AI tool for marketers to create ads globally.
• Getty Images integrates licensed content into TikTok's AI ad generation.
Generative AI refers to algorithms that can create new content, such as images or text, based on input data.
An AI-powered tool utilizes artificial intelligence to enhance functionality, such as generating marketing clips.
Marketing clips are short video segments designed to promote products or services, often enhanced by AI technologies.
TikTok is a social media platform that integrates AI to enhance advertising capabilities for marketers.
Getty Images is a stock photo agency that provides licensed visual content for use in AI-generated advertising.
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