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TikTok has announced a new feature called More for You, which will allow brands to utilize generative AI for social media campaigns. This innovation is set to revolutionize the way brands engage with users on the platform. By leveraging AI technology, brands can create more personalized and engaging content for their target audience.
With generative AI, brands can tailor their campaigns to individual users' preferences and behaviors, leading to higher engagement and conversion rates. This move by TikTok signals a shift towards more data-driven and dynamic advertising strategies in the social media landscape. The integration of AI in social media campaigns opens up new possibilities for brands to connect with consumers in a more meaningful and impactful way.
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Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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