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TikTok is ramping up its e-commerce capabilities by hiring an AI team to work on features like virtual try-ons. The company is focusing on enhancing its shopping experience through innovative tech solutions. A significant portion of TikTok's US job openings are geared towards bolstering its e-commerce sector.
The company is looking to hire algorithm engineers in Seattle and San Jose to develop tools for product creativity generation and virtual try-ons. TikTok aims to leverage generative AI to improve its shopping features and engage users more effectively. Virtual try-ons using augmented reality are becoming popular, with various platforms experimenting with similar technologies.
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