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A new research paper from Washington State University suggests that products explicitly described as using AI are generally less popular among consumers. The study conducted surveys with 1,000 adults in the United States to analyze how mentioning AI affects consumer behavior. The results showed that including AI in product descriptions tends to lower emotional trust and decrease purchase intentions.
The negative reaction to AI was more pronounced for high-risk products and services, such as expensive items or those related to health and finances. Consumers are more hesitant and likely to reject products that highlight AI, especially in industries where safety and reliability are crucial. The study emphasizes the importance of how AI is communicated to consumers, suggesting that focusing on the benefits without centering AI as the main selling point may be more effective.
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