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Big Tech's ambitious AI initiatives are encountering significant pushback from clients who find the tools underwhelming. A chief marketing officer expressed dissatisfaction with Google's AI offerings, stating that one tool disrupted their advertising strategy, while others performed no better than human efforts. This sentiment reflects a broader trend where many companies are struggling to see the promised benefits of AI in their operations.
The challenges faced by companies like Google and Microsoft highlight a critical juncture for the tech industry. As AI development incurs substantial costs, the pressure mounts for these firms to deliver tangible results. The ongoing evolution of AI technology is essential, but the urgency for effective solutions is palpable among clients who have invested in these tools.
• Clients express disappointment with the effectiveness of AI tools from major tech companies.
• AI development costs are rising, increasing pressure on tech firms to deliver results.
The article discusses how clients are finding these tools less effective than expected.
OpenAI is experiencing this issue, impacting its reputation and capabilities.
Interns at Morgan Stanley reported dissatisfaction with the performance of these chatbots in customer service.
The company is facing criticism for its AI tools, which some clients find ineffective.
Its Copilot AI tool was criticized by a pharma company for its lack of quality.
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