AI often 'over-hyped' but 'good enough to be a huge time saver'

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AI often 'over-hyped' but 'good enough to be a huge time saver'

The rapid development of artificial intelligence (AI) is poised to transform the advice sector, yet resistance remains strong among firms. Currently, only 6% of advice firms utilize AI, despite nearly half recognizing its potential benefits. As new AI tools emerge, the industry may gradually shift its stance on technology adoption.

AI is being leveraged by companies like Fort Advice Bureau to enhance marketing and streamline administrative tasks. While some advisers express skepticism about AI's reliability, others see it as a means to improve efficiency and service delivery. The ongoing debate highlights a divide between traditional practices and the need for innovation in financial services.

• Only 6% of advice firms currently use AI technology.

• AI is seen as a time-saving tool in financial services.

Key AI Terms Mentioned in this Article

Artificial Intelligence (AI)

AI is being integrated into financial services to automate tasks and improve efficiency.

Fintech

Fintech firms are focusing on AI integration to enhance adviser technology.

Automation

Automation through AI is expected to take over mundane administrative tasks in the advice sector.

Companies Mentioned in this Article

Fort Advice Bureau

The company highlights the effectiveness of AI in transcribing meetings and generating promotional content.

Iress

Iress has integrated AI technology into its Xplan platform to enhance client interaction tracking.

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