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Artificial intelligence (AI) in marketing is not living up to the hype, according to a recent survey. While 75% of marketers are aware of AI's potential, only 30% are actively using it in their operations. Challenges such as complexity, cost, lack of trust, and data scarcity are hindering widespread adoption.
The survey highlights the gap between awareness and adoption of AI in marketing. Despite the challenges, there is growing interest in using AI for content creation and data analysis. Marketers are advised to start small, invest in training, and prioritize data quality to leverage AI effectively.
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