Online Resale Jumped 23% In 2024, With AI Tools Driving Growth

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Online Resale Jumped 23% In 2024, With AI Tools Driving Growth

The resale market for secondhand apparel saw a remarkable 23% growth in 2024, driven largely by the integration of AI tools. ThredUp's 2025 Resale Report highlights that over half of secondhand shoppers made their purchases online, indicating a significant shift in consumer behavior. This growth is attributed to enhanced shopping experiences facilitated by AI technologies, making it easier for consumers to find and purchase secondhand items.

The report reveals that younger generations, particularly millennials and Gen Z, are leading the charge in secondhand shopping, with 68% participating in 2024. AI innovations such as enhanced image search and style chat have transformed the shopping experience, making it feel more akin to purchasing new items. As social commerce continues to rise, the normalization of secondhand shopping is expected to further accelerate market growth.

• AI tools significantly enhanced the online secondhand shopping experience.

• Younger generations increasingly prefer secondhand shopping as their first choice.

Key AI Terms Mentioned in this Article

Artificial Intelligence

AI tools are utilized to improve the online shopping experience for secondhand apparel.

Social Commerce

Social commerce is driving growth in secondhand sales by normalizing the resale market.

Image Search

Enhanced image search allows users to find secondhand items using uploaded pictures.

Companies Mentioned in this Article

ThredUp

ThredUp is an online resale platform that leverages AI to enhance the shopping experience.

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