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LG Electronics has launched a global campaign called 'Optimism Your Feed' in collaboration with TBWA\Chiat\Day New York to promote positivity on social media. The campaign aims to counter the prevalence of negative content on social media feeds and provide users with uplifting and inspiring content. LG's initiative is part of their commitment to enhancing customers' lives with a human-centric approach.
A global survey commissioned by LG revealed that social media can be a source of anxiety due to the abundance of negative content. The 'Optimism Your Feed' playlist, created as a result of the survey, includes original content designed to increase positive interactions on users' feeds. LG is working with influencers and experts to ensure the campaign's success in promoting optimism and happiness online.
campaignbriefasia.com 16month
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