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Toys 'R' Us has debuted a brand film titled 'The Origin of Toys 'R' Us' at the 2024 Cannes Lions Festival. The film was created using OpenAI's text-to-video tool, Sora, in collaboration with Native Foreign, an Emmy-nominated agency. The iconic retailer is part of the WHP Global family of companies.
The brand film reimagines the genesis of Toys 'R' Us, honoring founder Charles Lazarus with cutting-edge technology. The film, directed by Native Foreign's Chief Creative Officer Nik Kleverov, aims to connect with consumers through innovation and emotional appeal. Despite the controversy surrounding AI technology like Sora, Toys 'R' Us continues its comeback by forming partnerships with retail operators like Macy's, WHSmith, and Go! Retail Group.
TheWrap on MSN.com 16month
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
How to level up your teaching with AI. Discover how to use clones and GPTs in your classroom—personalized AI teaching is the future.
Trump's Third Term? AI already knows how this can be done. A study shows how OpenAI, Grok, DeepSeek & Google outline ways to dismantle U.S. democracy.
Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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