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Google has launched an AI video generator named Veo, capable of transforming any image into mini-movies. This tool is designed to cater to advertisers, providing them with semi-realistic videos that can be created quickly and cheaply. Veo is now in private preview on Google's Vertex AI platform, competing with other video generation tools like Meta's Movie Gen and Runway's offerings.
Veo can generate videos from text prompts and animate existing images, combining its capabilities with Google's Imagen 3 model for brand-specific visuals. The collaboration with Mondelez International and travel app Agoda highlights the demand for rapid ad production, although concerns about the quality of AI-generated content persist among consumers.
• Google's Veo generates videos from images and text prompts for advertisers.
• Collaboration with Mondelez aims for rapid ad production using AI.
Veo is an AI video generator that creates videos from images and text prompts.
Imagen 3 is a model used by Google to create brand-specific images for ads.
Google's Veo tool is aimed at advertisers for creating quick and cost-effective video ads.
Mondelez collaborates with Google to utilize AI for producing customized advertising assets.
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