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Essilor has launched a new brand campaign featuring the Indian brand face, Virat Kohli, to highlight the benefits of Eyezen single vision lenses for digital device users. The campaign aims to connect the audience with Essilor's superior product offerings for vision correction needs. Virat Kohli, an Eyezen wearer himself, explains the benefits of the lenses in reducing visual fatigue and filtering blue-violet light.
The second phase of the campaign focuses on Varilux progressive lenses from Essilor, used to correct vision problems associated with presbyopia. Virat Kohli is portrayed as an advocate for Varilux lenses, showcasing their benefits in correcting presbyopia through AI technology. The campaign emphasizes Kohli's partnership with Essilor and his personal experience as an Eyezen wearer.
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