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At DigiCon 2024, L'Oreal Group unveiled its digital transformation strategy focused on Beauty Tech, aiming to meet the diverse beauty needs of Filipino consumers. Managing Director Yassine Bakkari emphasized the company's commitment to personalized and inclusive beauty solutions, leveraging over a century of expertise. L'Oreal's approach combines advanced technology with a deep understanding of consumer preferences and cultural backgrounds.
The company is set to enhance its offerings through innovative tools like the Skin Genius app and Lancôme's Skin Screen, which utilize AI for personalized skincare recommendations. L'Oreal's dedication to sustainability is evident in its partnerships and initiatives, such as the plastic-free packaging and refillable products. This strategy positions L'Oreal as a leader in the digital beauty landscape, aiming to become the most trusted beauty partner for Filipinos.
• L'Oreal's Beauty Tech strategy focuses on personalized beauty solutions.
• AI tools enhance customer experience and product recommendations.
Beauty Tech refers to the integration of technology in beauty products and services, enhancing personalization and consumer engagement.
An AI-powered virtual beauty advisor provides personalized beauty solutions and diagnoses, available 24/7 for users.
Augmented beauty involves using technology like data diagnostics to create tailored beauty experiences for consumers.
L'Oreal leads in beauty innovation, utilizing AI to personalize consumer experiences and product offerings.
Lancôme employs advanced algorithms in its Skin Screen tool to provide personalized skincare recommendations.
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