L'Oréal unveiled its 'Beauty for Each, Powered by Beauty Tech' portfolio at Viva Technology in Paris, showcasing advanced beauty tech innovations. The portfolio includes skin and hair diagnostics, a GenAI-powered personal beauty assistant, and a GenAI Beauty Content Lab called CREAITECH. This innovative lineup also features a revolutionary hair dryer, a micro-resurfacing device for skincare, and a realistic human skin-like technology platform for research and product testing.
Barbara Lavernos, Deputy CEO of L'Oréal Groupe, emphasized the company's commitment to leveraging technology to enhance beauty and improve lives globally. The CREAITECH GenAI Beauty Content Lab aims to revolutionize content production across L'Oréal's 37 beauty brands. Additionally, L'Oréal's Skin Technology mimics real human skin diversity and conditions, with ongoing efforts to develop skin that can feel. The company is also empowering the next generation of creators through the New Codes of Beauty Creator Program.
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