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Birdview Inc. has launched an English version of its beauty platform, hwahae, to enhance global access to K-beauty. This new website features rankings, awards, consumer reviews, and personalized recommendations, all tailored for international users. The initiative aims to support the growth of Korean beauty brands by providing rich insights and trending product information.
With K-beauty exports to North America reaching record levels, the demand for information on Korean cosmetics is surging. The hwahae Global Website is designed to cater to this demand, offering a comprehensive database of verified user reviews and customized recommendations. Future plans include evolving hwahae into a K-Beauty Acceleration Platform, enhancing collaborations with global influencers.
• hwahae's Global Website offers AI-based personalized recommendations for K-beauty products.
• The platform features around 8.8 million verified user reviews for informed choices.
This feature provides tailored product suggestions based on user preferences and skin type.
LLM technology is utilized to make the extensive database of reviews accessible in English.
is the parent company of hwahae, focusing on enhancing global access to K-beauty.
Korea Joongang Daily on MSN.com 10month
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