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Recent data from BrightEdge reveals that Google AI Overviews (AIO) are increasingly favoring niche-specific websites, particularly as the year-end shopping season approaches. The overlap between AIO and Google's organic search results has grown, indicating a shift towards prioritizing organic results over big brand sites. This change follows the August 2024 core algorithm update, which has also impacted the ranking of lower-tier web pages.
The findings suggest that AIO is now more focused on delivering precise answers from specialized sites rather than generalist brands. For instance, product carousels for apparel queries surged by 172%, enhancing user experience through better product comparisons. This trend highlights the importance of high-quality visuals and detailed product information, especially as consumers prepare for holiday shopping.
• Google AIO is prioritizing niche-specific content over big brand sites.
• Product carousels for apparel queries increased by 172% in AIO.
The article discusses how AIO is evolving to prioritize niche content and improve user experience.
The article highlights how the August 2024 update influenced the ranking of websites in AIO.
The article notes a significant increase in their use within AIO for apparel-related queries.
The company’s data is central to understanding the changes in Google's AIO and organic search results.
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