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Recent research by BrightEdge reveals that Google AI Overviews are significantly more visible to signed-in users compared to those who are signed out. The study indicates that signed-out users see 10-20% fewer AI Overviews, with eCommerce queries experiencing a staggering 90% reduction. This discrepancy highlights the importance for websites to understand how these AI features can influence organic search traffic.
The findings also show varying impacts across different sectors, with education, B2B tech, and healthcare seeing reductions of 21%, 17%, and 16% respectively for signed-out users. Additionally, there has been a notable increase in apparel-related queries and the use of unordered lists across industries. Google is tightening its focus on credible domains, particularly in healthcare, which is affecting citation rates for many blogs.
• Google AI Overviews are less visible for signed-out users.
• eCommerce queries see a 90% reduction in AI Overviews for signed-out users.
Their visibility varies significantly based on user account status.
Understanding its dynamics is crucial for website strategies.
The study noted a 172% increase in queries related to apparel in this format.
Its research highlights the impact of Google AI Overviews on user engagement.
Its AI Overviews are central to the findings discussed in the research.
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